A legend is born

Legend. Someone who defines greatness. As South Africans we’ve been blessed, and continue to be, by legends among us. Nelson Mandela, Desmond Tutu, Johnny Clegg, Chester Williams and Thuli Madonsela, are just a handful of many.

So, what makes a legend? More than looks. More than fame. More than money. Being a legend is about caring for others, beyond yourself, it’s being a good parent, friend, partner and mentor. Skincare brand Clere for Men knows all about this. Yes, it’s about smelling and looking good, but it’s also deeper than that; it’s about being distinguished, mature, legendary and authentic.

It makes sense then that the brand’s newest launch, Clere for Men Legend, meets skincare needs no other brand has met before. “Clere for Men Legend caters for a very specific, and often overlooked, male skin type – dry to very dry skin,” says Clere for Men brand manager Themba Ndlovu. Legend has been formulated to help hydrate, soothe and rejuvenate skin for up to 48 hours, and we’re confident that the new addition to the current variants – Fire, Ice and Storm – will live up to its name, Ndlovu adds.

Besides being glycerine enriched with Vitamins E & A, what really makes the new Clere For Men Legend so legendary is the addition of Hempseed Oil. “Not only is this our first and only body lotion and crème formulated with this beneficial oil, but it’s also the first time this much talked-about ingredient is being introduced in this format to a local, male audience.” When it came to innovation, the brand saw a gap in the market. “Consumers are craving an exciting product, something they can relate to, and with the packaging, fragrance and formulation, we’ve created a more interesting shopper experience.”

For generations, Clere has been trusted to leave skin soft, smooth and feeling good, and it shows in the brand’s incredible market growth. “In the last year the Clere for Men brand grew at a phenomenal 40.4%.* The continuous support behind the brand is certainly paying off substantially,” Ndlovu explains. Now, that’s what we’d call legendary.

Clere for Men Legend is available in a 400ml lotion and 450ml crème.

*Nielsen Total SA, May 2019